Yelp

A website that allows review and recommendations of products and services

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Yelp is a website that allows you to review and recommend products and services.

Personal data collected

Yelp collects personal information such as your name, email address, zip code, postal address, gender, phone number, date of birth, and other identifiable information. When you post publicly such as sharing your photos, ratings, reviews, tips, lists, collections, compliments, Ask the Community posts, Yelp Talk posts, and edits to business listing information, your information is available and shared online. Other information that is public includes your first name and last initial, city, neighborhood, month and year joined, profile pictures, friends, how you vote on other people’s contributions and which ones you like, where you check in or where your friends check in with you, which users you follow, and which businesses you bookmark. If you link your contacts to Yelp, they will collect their information as well. Information stored and collected when you make a purchase includes name, mobile number, email address, payment information, billing address, and any other information provided to process the transaction. Information collected on the activities you do includes your search activity, pages you view, date and time of your visit, businesses you call, and reservations, purchases or transactions you make. They may also store any information about your device, such as browser type, computer or mobile information, browser language, IP address, WiFi information, mobile carrier, mobile number, unique device identifier, advertising identifier, GPS, location information, requested and referring URLs, and any mobile apps on your phone.

Personal data usage

Yelp uses data to:

  • Provide you with their services.
  • Fulfill your requests.
  • Improve their services.
  • Engage in research and analysis.
  • Personalize your experience.
  • Track how you use their services.
  • Provide feedback.
  • Show you advertisements relevant to your interests.
  • Provide customer service.
  • Send you messages.
  • Back up their systems.
  • Allow for disaster recovery.
  • Enhance the security of their services.
  • Comply with legal obligations.

Cookies and similar tech

Yelp uses cookies, web beacons, pixel tags, scripts, locally shared objects, flash cookies, advertising identifiers, and other similar technologies to share information about you and your habits. Cookies allow the services to work as you expect, prevent fraud, comply with legal requirements, remember your preferences, make their advertising more relevant, show you interest based advertising, and understand how you use their website.

Yelp account

Their website is not intended for the use of children under 13 years old. If a child provides their information without parental consent, contact Yelp to remove their information.

Data shared with Yelp

NAME
CATEGORY
MANDATORY
User ID
App Information
YES
Username
App Information
YES
Types of content you view
App Information
YES
Types of content you engage with
App Information
YES
People you are connected to
App Information
YES
IP address
Device
YES
Language and time zone
Device
YES
Browser type
Device
YES
Name of your mobile operator or ISP
Device
YES
Device locations
Device
YES
Device identifiers
Device
YES
Device settings
Device
YES
Hardware version
Device
YES
Signal strength
Device
Operating system
Device
YES
Battery strength
Device
Billing details
Payment
OPTIONAL
Shipping and contact details
Payment
OPTIONAL
Credit or debit card number
Payment
OPTIONAL
Gender
Personal Information
OPTIONAL
Name
Personal Information
OPTIONAL
Information provided by third-party entity
Third-party
YES
Message sent to you
Third-party
YES
Login time
Time
Sign-up time
Time
Duration of your activities
Time
YES
Frequency of your activities
Time
YES

How to protect your privacy

There are various ways to protect your privacy with Yelp, for example:

How to contact Yelp about your privacy

You can contact Yelp online or via postal mail at:

In the US or Canada:
Yelp
Attn: Data Privacy Manager
140 New Montgomery St., 9th Floor
San Francisco, California 94105

In the EEA or other countries:
Yelp Ireland Ltd.
Attn: Data Privacy Manager
70 Sir John Rogerson’s Quay
Dublin 2, Ireland