PokemonGO

An app to catch Pokemon while you are walking and out and about

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Last Updated: May 4, 2019

PokemonGO is an app that allows you to catch Pokemon while you are walking and out and about. You have to be active to catch the Pokémon, because they are all over your town and you have to go to places to find and catch them.

Personal data collected

PokemonGO collects personal information from you when you use some of their services, such as name, email address, mobile number, postal address, photos uploaded (and the metadata within them), payment information and billing address (if you purchase a product or service through them), age, date of birth, gender, country of residence, hobbies, and toy and game preferences.

They also collect some information automatically, such as device type, operating system type, browser type, device ID, IP address, usage data, referral URLs, when you used their services and for how long, pages and content that you accessed, features you used on their services, location information, and GPS.

Personal data usage

PokemonGO uses data to:

  • Provide you with and operate, maintain, optimize, and improve their products, services, operations, and the security of their services.
  • Personalize content and experiences on their services.
  • Provide you recommendations based on your preferences.
  • Deliver and personalize your notifications, communications, newsletters, advertisements, offers, and promotions for their products and services.
  • Understand your activity on their services or on third-party websites and apps.
  • Conduct market research and perform analysis of users’ service usage and purchased products.
  • Perform billing, accounting, communicating, and fulfilling your transactions for their products and services.
  • Send you marketing and informative emails.
  • Prevent fraud and illegal activities.

Cookies and similar tech

PokemonGO uses cookies, web beacons, local storage, device IDs, and other similar technologies. They place cookies on your device when you visit their website, which allows you to easily navigate their website, remember your preferences and interests, and track your online activities over time and across different websites and services.

They use web beacons to request information from their servers or third-party servers to allow download of content and information. They can also use web beacons to set and read cookies, and determine if you opened and clicked on a link in their email sent to you. Device IDs are unique device identifiers that allow them to track activities and usage of their services, such as how you use their mobile apps. They also collect and store personal information on your device using local storage mechanisms, which allows data to be stored across web browser sessions. This information is collected for customer support purposes and to send you more relevant marketing.

If you decide to disable cookies, their website and app may not function properly. They do not respond to Do Not Track signals.

PokemonGO account

A PokemonGO account allows you to play their game on their app, and catch Pokemon all around the world, wherever you travel. If you decide to delete your PokemonGO account, the process is irreversible and you won’t be able to get your Pokemon back, or reuse your email address or nickname once your profile is deleted.

Data shared with PokemonGO

NAME
CATEGORY
MANDATORY
User ID
App Information
YES
Username
App Information
YES
Types of content you view
App Information
YES
Types of content you engage with
App Information
YES
People you are connected to
App Information
YES
IP address
Device
YES
Language and time zone
Device
YES
Browser type
Device
YES
Name of your mobile operator or ISP
Device
YES
Device locations
Device
YES
Device identifiers
Device
YES
Device settings
Device
YES
Hardware version
Device
YES
Signal strength
Device
—
Operating system
Device
YES
Battery strength
Device
—
Billing details
Payment
OPTIONAL
Shipping and contact details
Payment
OPTIONAL
Credit or debit card number
Payment
OPTIONAL
Gender
Personal Information
OPTIONAL
Name
Personal Information
OPTIONAL
Information provided by third-party entity
Third-party
YES
Message sent to you
Third-party
YES
Login time
Time
YES
Sign-up time
Time
YES
Duration of your activities
Time
YES
Frequency of your activities
Time
YES

How to protect your privacy

You can protect your privacy while using PokemonGO by:

  • Accessing and updating your contact information by going to the “My Account” section on Pokémon Center’s website.
  • Contacting them to delete your personal information.
  • Opting out of promotional emails by clicking “unsubscribe” in the email.
  • Disabling cookies.
  • Opting out of third-party analytics and advertising cookies by going to AboutAds or the NetworkAdvertising websites.
  • Opting out of mobile advertising by using the advertising settings on your device.
  • Preventing email tracking by turning off HTML or disable loading of images.
  • Deleting the app.
  • Going to Niantic’s website, filling in your email address, adding “Delete Account” in the subject line, providing your Pokemon nickname, checking the four boxes and deleting your account, and then delete the app off your phone.

How to contact PokemonGO about your privacy

You can contact PokemonGO via email or via postal mail at:

In the US:

The Pokémon Company International
Attn.: Data Protection Officer
10400 NE 4th Street
Suite 2800
Bellevue, WA 98004
USA

Outside the US:

The Pokémon Company International
Attn.: Data Protection Officer
3rd Fl Bldg 10, Chiswick Park
566 Chiswick High Road
London, W4 5XS
United Kingdom