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Last Updated: April 6, 2019

Apple considers your privacy important. You may be asked to share personal information when you use Apple products. The information you share will be used to better your experience with their products and services.

Personal data collected

When you sign up for use of an Apple product or service, they collect personal information such as your name, mailing address, phone number, email address, contact preferences, device identifiers, IP address, location, and credit card information. When you share content with your friends or family, Apple collects their personal information as well. Depending on circumstances, they may need your government issued ID as well. This happens when setting up a wireless account, activating a device, to extend commercial credit, manage reservations or if required by law.

Personal data usage

Apple uses data to:

  • Prevent fraud.
  • Fulfill your requests.
  • Provide a product or service.
  • Develop and improve their content.
  • Deal with loss prevention.
  • Check to make sure your age allows you to see certain services or products.
  • Send you information about their policies, terms and conditions, and any purchases you have made.
  • Research and analyze for the purpose of improving their services.

Cookies and similar tech

Apple uses cookies, web beacons, pixel tags and other similar technologies to collect your information so they can tailor ads to your interests. They also use this information for research and development of their products and services.

Apple account

You can use your Apple account to listen to or buy music, buy a MacBook, watch the latest movies, and more. When you sign up, you can limit what information is shared with them and also opt out of certain emails and ads.  

Data shared with Apple

NAME
CATEGORY
MANDATORY
User ID
App Information
YES
Username
App Information
YES
Types of content you view
App Information
YES
Types of content you engage with
App Information
YES
People you are connected to
App Information
—
IP address
Device
YES
Language and time zone
Device
YES
Browser type
Device
YES
Name of your mobile operator or ISP
Device
YES
Device locations
Device
YES
Device identifiers
Device
YES
Device settings
Device
YES
Hardware version
Device
YES
Signal strength
Device
—
Operating system
Device
YES
Battery strength
Device
—
Billing details
Payment
OPTIONAL
Shipping and contact details
Payment
OPTIONAL
Credit or debit card number
Payment
OPTIONAL
Gender
Personal Information
OPTIONAL
Name
Personal Information
OPTIONAL
Information provided by third-party entity
Third-party
YES
Message sent to you
Third-party
—
Login time
Time
—
Sign-up time
Time
—
Duration of your activities
Time
YES
Frequency of your activities
Time
YES

How to protect your privacy

There are many ways of protecting your privacy with Apple, such as:

  • Update your preferences to not share as much information or to stop getting emails from them.
  • Choose limit ad tracking to opt your Apple ID out of certain ads.
  • Disable cookies.
  • Do not set up an Apple ID.
  • Do not buy Apple products or services.
  • Do not download iTunes.
  • Opt out of downloading cookies.
  • Contact apple to delete your account.

How to contact Apple about your privacy

Send a message to Apple with any concerns about your privacy.