Yellow Pages

Find businesses in your area or at whatever location you are at

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Last Updated: May 4, 2019

Yellow Pages is a website that allows you to find businesses in your area or at whatever location you are at. They are a part of Dex Media, Inc. which covers Yellow Pages or yp.com in their privacy policy.

Personal data collected

Yellow Pages collects personal information from you when you sign up for an account with them or use certain services from them. They can collect your name, postal address, mobile number, email address, payment information, social security number, user ID, password, security question and answer, and your birthday.

If you choose to send a post card, listing, page link, or contest invitation they will ask for information about the recipient such as their name, postal address, email address, and mobile number. They will also ask for your name and email address to send the information.

They also collect some information automatically, such as IP address, domain name, browser type, user agent, pages visited and how long, time and date the website was accessed, referring website, links clicked, and how many visits their website gets. Non personally identifiable information they collect includes searches conducted on their website, ratings and reviews you leave, businesses you bookmark or save, and zip code.

Personal data usage

Yellow Pages uses data to:

  • Let you register on their website.
  • Allow you to purchase a product or service.
  • Allow you to obtain a free listing.
  • Let you register for a program or use a feature of a program.
  • Let you receive information or apply for a job.
  • Evaluate your service needs.
  • Analyze and improve their services.
  • Contact you with information about services you may find useful.
  • Personalize your experience on their website.
  • Send you emails or texts.
  • Show you targeted advertising.

Cookies and similar tech

Yellow Pages uses cookies, JavaScript files and tagging, web address tracking codes, file impression counts, web beacons, analysis of the http headers, and other similar technologies to automatically collect information from you about your device and other various personal information. If you disable cookies their website might not work as intended.

Yellow Pages account

Yellow Pages does not knowingly collect personal information from children. If a child visits their website, they collect non personally identifiable information from the child. If a parent finds their child signed up for their services, the parents may contact Yellow Pages to delete their child’s information.

Data shared with Yellow Pages

NAME
CATEGORY
MANDATORY
User ID
App Information
YES
Username
App Information
YES
Types of content you view
App Information
YES
Types of content you engage with
App Information
YES
People you are connected to
App Information
YES
IP address
Device
YES
Language and time zone
Device
YES
Browser type
Device
YES
Name of your mobile operator or ISP
Device
YES
Device locations
Device
YES
Device identifiers
Device
YES
Device settings
Device
YES
Hardware version
Device
YES
Signal strength
Device
—
Operating system
Device
YES
Battery strength
Device
—
Billing details
Payment
OPTIONAL
Shipping and contact details
Payment
OPTIONAL
Credit or debit card number
Payment
OPTIONAL
Gender
Personal Information
—
Name
Personal Information
OPTIONAL
Information provided by third-party entity
Third-party
YES
Message sent to you
Third-party
YES
Login time
Time
—
Sign-up time
Time
—
Duration of your activities
Time
YES
Frequency of your activities
Time
YES

How to protect your privacy

You can protect your privacy on Yellow Pages’ website by:

How to contact Yellow Pages about your privacy

You can contact Yellow Pages via their website and fill out a form to email them or live chat with them, or you can call them at 1-844-339-6334 or send them postal mail at:

DexYP Corporate Office
2200 West Airfield Drive
P.O. Box 619810
DFW Airport, TX 75261